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Feature Spotlight: Google Analytics Integration

By Matt / January 31st, 2019

Google Analytics is a free web analytics tool used by over 50 million websites around the world to help track and analyse website traffic. Google Analytics allows you to track how people find your site, how they navigate through it and how they become customers.

With the native integration built-in and available to you within WHMCS, you get feature rich visitor and e-commerce tracking that gives you valuable insights into how your website and marketing activities are performing.

Getting Started
If you are not yet using Google Analytics, you should start today. After all, it's free to use, and with the built-in integration available with WHMCS, it's easy to set up and use.

Simply navigate to Setup > Apps and Integrations, and search for Google Analytics. Then click the activate button. For those running WHMCS 7.6 or earlier, you should navigate to Setup > Addon Modules and activate the Google Analytics module from there.

You will be asked to enter your Google Analytics Unique Tracking Code. You can find the tracking code you need to enter by performing the following steps. In most cases you will also want to set the Analytics Version to Universal Analytics which is the default for new accounts.
  • Sign in to your Google Analytics account.
  • Click Admin.
  • Select an account from the menu in the ACCOUNT column.
  • Select a property from the menu in the PROPERTY column.
  • Under PROPERTY, click Tracking Info > Tracking Code. Your tracking ID is displayed at the top of the page.

E-commerce Tracking

The integration with Google Analytics available through WHMCS includes full support for E-commerce Tracking.

Google Analytics E-commerce Tracking provides data and metrics to Google Analytics that allows for tracking of sales and conversions and order line items giving you detailed insights into product performance, conversion rate, average order value and more.

Coupled with the extensive reporting and integration with traffic source and other demographic information, along with integration with Google Adwords, Google Analytics becomes an invaluable tool for modern businesses looking to maximise their marketing efforts and ROI.

What can you do with it?
With Google Analytics E-commerce integration from WHMCS, you get:
  • The ability to track website visits and checkouts
  • Accurate reporting of sales conversions and total order value from marketing campaigns
  • Insights into where your customers are originating from along with stats such as most popular products and average spend
  • The ability to use funnel and goal tracking to get further insights into your customer's behaviour leading up to purchases
  • The ability to see sales performance broken down across all your marketing channels
If you have any questions about the Google Analytics integration in WHMCS, we invite you to ask them in the comments below.

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